The graphic above has the distinction not only of attributing to the Buddha something he never said, but also of having a picture of someone who is not the Buddha.
First, the figure: He’s often known as the “Laughing Buddha,” but he’s not the Buddha — i.e. the historical Buddha, Gautama. He’s Budai (Chinese) or Hotei (Japanese), and is a “Chinese folkloric deity,” as WIkipedia puts it. He may be based on a historical character who lived 1100 years ago in China. Budai often carries a sack and dispenses gifts to children. So although he’s a Buddhist figure, he’s rather like Santa Claus: a fairy-tale figure who is based on a historical figure (as Santa Claus is based on Saint Nicholas) and who is adored by kids.
Imagine someone in Asia posting “Jesus quotes” (which are actually AA slogans) under a picture of Santa Claus, and you’ll get a feel for what’s going on here. No wonder Budai is laughing.
Then there’s the quote itself. Its origins are obscure, but it seems to come from the 12-step tradition, as does the wonderful Fake Buddha Quote, “Holding onto anger is like drinking poison and expecting the other person to die.”
And since the keynote of the 12-step recovery program is anonymity (as in Alcoholics Anonymous) it’s unlikely we’ll ever know who coined it.*
The message itself is very congruent with the Buddha’s teachings. There is a wonderful sutta called the Sallatha Sutta, which points to the distinction between “feelings of pain” and the secondary suffering that arises from our response to that initial pain. Here’s the relevant part of the sutta:
“When touched with a feeling of pain, the uninstructed run-of-the-mill person sorrows, grieves, & laments, beats his breast, becomes distraught. So he feels two pains, physical & mental. Just as if they were to shoot a man with an arrow and, right afterward, were to shoot him with another one, so that he would feel the pains of two arrows; in the same way, when touched with a feeling of pain, the uninstructed run-of-the-mill person sorrows, grieves, & laments, beats his breast, becomes distraught. So he feels two pains, physical & mental.”
Although the sutta talks about the first kind of pain as being physical, the same principle applies to emotional pain, although the distinction between physical and emotional pain is questionable anyway. Emotional pain is felt in the body, to the extent that painkillers have been shown to reduce the pain of social isolation, for example. So this principle is applied to things like having our feelings hurt. When our feelings are hurt, this is “pain.” We often respond to hurt feelings by blaming the other person, or ourselves, and this results in more pain (“suffering.”)
So “Pain is inevitable, suffering is optional” is a very valid teaching, and consonant with the Buddha’s teaching. But it’s not something that was said by the Buddha, or Hotei, or Jesus, or Santa Claus.
* The quote is often attributed to M. Kathleen Casey. The earliest attribution I’ve seen, from 1986 (“The Best is Yet to Be, by LeRoy Patterson), is to Kathleen Casey Theisen. I haven’t been able to find out anything about her.